Investigating the Effect of Promotional Gifts on Customer Attitude and Observational Learning; A Case Study of Ofogh Koorosh Store

Valimohammad Darini

Volume 4, Issue 16 , January 2022, , Pages 71-83

  Promotional gift is one of the tools to promote non-monetary sales including various dimensions which can affect the attitude of customers and ultimately their intention to buy. The purpose of this study was to investigate the effect of promotional gifts on customer attitude and observational learning. ...  Read More

The Role of Task Constraints in Learning Football Chip Shot though Observation

Amir Dana; Saleh Rafiee

Volume 1, Issue 3 , October 2018, , Pages 61-70

  The purpose of this study was to investigate the role of task constraint in learning football chip through observation. For this purpose, 20 children (with the mean age of 11.6±1.7) participated in this study and were randomly divided into two groups (each with10 individuals). At the acquisition ...  Read More