Investigating the Effect of Promotional Gifts on Customer Attitude and Observational Learning; A Case Study of Ofogh Koorosh Store

Valimohammad Darini

Volume 4, Issue 16 , January 2022, , Pages 71-83

https://doi.org/10.22034/iepa.2022.148904

Abstract
  Promotional gift is one of the tools to promote non-monetary sales including various dimensions which can affect the attitude of customers and ultimately their intention to buy. The purpose of this study was to investigate the effect of promotional gifts on customer attitude and observational learning. ...  Read More