Investigating the effect of promotional gifts on customer attitude and observational learning (Case study of Ofogh Kourosh store)

Valimohammad Darini

Volume 4, Issue 16 , January 2022, , Pages 71-83

Abstract
  Promotional gift is one of the tools to promote non-monetary sales that has various dimensions and these dimensions can affect the attitude of customers and ultimately their intention to buy. The purpose of this study is to investigate the effect of promotional gifts on customer attitude and observational ...  Read More